Scandinavian Designs offers wildfire discounts to Reno residents

Scandinavian Designs is giving Reno residents affected by the wildfires 50% off select mattresses and 25% off regular-priced pieces as the community begins rebuilding. The offer is available for at least 12 months at the company’s Reno store, with eligibility tied to local ID and specific affected zip codes.

Why it matters: - The discount program gives wildfire-affected Reno residents a lower-cost way to replace essential household items while rebuilding. - Scandinavian Designs is extending the same kind of support its sister company, Dania Furniture, offered to Spokane residents two weeks earlier. - The effort adds a retail response to the damage from the Bug, Fred Mountain and Hawk fires, which destroyed 58 homes, displaced 40,000 residents and burned more than 107,000 acres.

What happened: - Scandinavian Designs is offering Reno locals impacted by the wildfires 50% off select mattresses in all sizes and 25% off regular-priced pieces. - The discount applies at the Reno location at 4869 Kietzke Lane, NV, 89509. - Residents qualify by showing a valid local driver’s license. - The offer is available for at least 12 months. - The affected zip codes are 89506, 89508, 89441, 89523, 89503 and 89439.

The details: - District Manager Ken Minkin said the company wanted to extend the same discount support to Reno neighbors after learning that dozens of homes were lost near the store and that some employees were affected by evacuations. - Scandinavian Designs said the discounts are intended to help residents replace essential items as they rebuild their homes after the fires. - The company has a history of offering wildfire-related discounts, including outreach to communities affected by the LA and Santa Rosa fires in 2025. - Chief Administrative Officer Mark Gehler called the move “a small gesture” and said he expects other Reno businesses to follow suit. - Scandinavian Designs shares a local presence with Dania Furniture, which has already seen Spokane residents ask about similar discounts.

Between the lines: - The offer signals a community-relief play that blends customer support with local goodwill. - The long availability window suggests the company expects recovery to take months, not weeks. - The targeted zip codes and ID requirement indicate the promotion is meant to stay tightly focused on residents directly affected by the fires.

What's next: - Eligible Reno residents can use the discount over the next year as they replace mattresses and other home essentials. - Additional local businesses may announce similar help as rebuilding efforts continue. - Scandinavian Designs said the program may continue to serve as a model for wildfire-affected communities elsewhere.

The bottom line: - Scandinavian Designs is turning its Reno store into a recovery aid point, offering steep discounts to wildfire-affected residents who need to rebuild their homes.