Rubenstein Public Relations expands role on Lafayette documentary

Rubenstein Public Relations has been retained to lead U.S. awareness and media outreach for Lafayette: Bridging Worlds, Reshaping History, a new documentary nearing release. The film extends attention on a Paris exhibition tied to Lafayette College and the National Archives Museum that drew more than 60,000 visitors.

Why it matters: - The documentary extends the reach of a high-profile exhibition on the Marquis de Lafayette beyond Paris and into the U.S. market. - RPR’s expanded role signals a broader push to turn the exhibition’s success into sustained public awareness for the film. - The project connects Lafayette College, French cultural institutions and U.S. audiences around a shared historical narrative.

What happened: - Rubenstein Public Relations expanded its engagement to represent and promote Lafayette: Bridging Worlds, Reshaping History. - RPR was retained to lead U.S. awareness and media outreach for the film. - The documentary is near completion and will soon be released. - The film is a 30-minute documentary about the creation of the exhibition organized by Lafayette College in Easton, Pennsylvania, and the National Archives Museum in Paris.

The details: - The film was directed and produced by Pierre de Parscau and Dominic Egan. - The documentary shows rarely seen spaces inside the National Archives Museum. - The story follows the making of an exhibition about the life and legacy of Marquis de Lafayette. - Lafayette College professor Olga Anna Duhl co-curated the exhibition with scholars from France and the United States. - The exhibition ran for three months and drew more than 60,000 visitors. - Richard Rubenstein said RPR focuses on extending core intellectual property into broader recognition and expects the documentary to introduce the historical narrative to audiences across the country.

Between the lines: - RPR is using the documentary as a content extension of the exhibition, not as a standalone release. - The media push appears designed to convert a successful museum presentation into broader national visibility. - The emphasis on rare access and cross-border scholarship suggests the film is being positioned as both cultural documentation and public-facing storytelling.

What's next: - The documentary is expected to be released soon. - RPR will handle U.S. promotion and media outreach as the film moves toward launch. - The project may continue to build on the audience and visibility generated by the Paris exhibition.